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This web page had the following on the web site, "The ultimate in Personal Invitations, FranniePants design fantastic Handcrafted Stationery whatever your occasion." Our analyzers saw that the web page said " Every card is individually hand made using the finest materials, Swarovski crystals, satin and organza ribbons are just some of the materials used." The Website also said " Our Designer Collection can be adapted to match your chosen theme and colour scheme or why not use our Bespoke Service to create a Personal Stationery. Collection truly unique to you." The website's header had weddings as the most important optimized keyword. It is followed by wedding, christening, and handcrafted which isn't as highly ranked as weddings. The next words franniepants.co.uk uses is bespoke. hand made was included and could not be seen by web crawlers.